Aston Martin Lagonda Ltd.’s latest activity swaps horsepower and dispatch for ocean angle and clandestine pools as the maker of carnal British sports cars pushes into absolute acreage for the aboriginal time in an accomplishment to authorize a broader affluence brand.
Teaming up with property developer G&G Business Development, Aston Martin bankrupt arena on a 66-story accommodation belfry in city Miami on Wednesday. The facility, set for achievement in 2021, will affection 391 condominiums, including seven penthouses and one bifold accommodation anniversary with clandestine pools. Prices ambit from $600,000 to $50 million.
An consequence of the Aston Martin Residences Miami.
Source: Aston Martin
“Aston Martin is on a advance aisle globally and above the United States,” Chief Marketing Officer Simon Sproule said at the ground-breaking ceremony, according to a statement. The accommodation activity “forms an important allotment of that advance adventure and of our admiration to accompany our cast to new audiences above the world.”
While accretion above cars like its flagship $250,000 DB11 risks muddying its image, the Gaydon, England-based aggregation may accept little best as it prepares for an closing antecedent accessible offering. Even with the accessible accession of the DBX crossover, appeal for cher cartage is limited, and acceptable sports cars are beneath blackmail as countries like the U.K. move to end the auction of agitation cartage in the advancing decades.
The residential belfry is one of the better projects in Aston Martin’s branding push, which additionally involves Activity Neptune, a affluence mini-submarine abstraction apparent aftermost month.
Aston Martin Residences Miami as able-bodied as a advance into yachts, handbags and babyish strollers additionally action a acquirement beck beneath threatened by the abeyant hurdles befuddled up by the U.K.’s accommodation to leave the European Union.
The autogenous of the accommodation architecture will be developed by Aston Martin’s architecture team led by Chief Creative Officer Marek Reichman, with elements such as carbon cilia accession desks and custom aperture handles.
The sail-shaped bottle and animate construction, advised by Revuelta Architecture and Bodas Miani Anger, offers absolute admission to a yacht berth and appearance amenities including a spa, cinemas, an art arcade and a basic golf allowance amid the 52nd and 55th floors.
Aston Martin will be gunning for the aforementioned audience as Porsche’s 60-story Architecture Tower, about 20 afar abroad in Sunny Isles Beach. The Porsche activity offers a car elevator for a drive-to-your-room experience.
Aston Martin Concept – Aston Martin Concept
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