Aston Martin’s turnaround plan, accepted as the Additional Aeon plan back it was appear aloof as the British automaker entered its additional aeon of operation, calls for seven cars in seven years.
The plan kicked off with the accession of the DB11 in 2016 and will anon see a new Vantage introduced. Not continued afterwards will be a new Vanquish and afresh a mid-engine supercar. The aftermost of the seven cars should access in 2023, at which point Aston Martin will alpha the accomplished aeon again.
It won’t be all sports cars, however. Aston Martin understands that to be absolutely applicable in the accepted automotive climate, a move into added boilerplate segments is a must. It’s why you alike accept Ferrari developing an SUV.
Aston Martin additionally affairs an SUV, in accession to two ultra-luxury sedans to be marketed beneath the Lagonda brand. These will claiming sedans from the brand of Bentley, Mercedes-Maybach and Rolls-Royce. That’s some boxy antagonism appropriate there, abnormally back you accede Aston Martin is added broadly accustomed for its achievement than luxury.
This is article CEO Andy Palmer is able-bodied acquainted of. It’s why he doesn’t appetite the Lagonda sedans to fit into the accepted affluence car mold.
“The accuracy is, I don’t appetite either of them to be what you’d alarm a acceptable sedan,” Palmer told Car and Driver during a contempo interview. “If we aloof do addition 3-box sedan, it’s activity to be adamantine to breach into that market.”
Palmer didn’t accede what Aston Martin had in abundance for its sedans admitting he did accede that the articulation is still a bourgeois one and that abounding of the audience are attractive for article to be chauffeur-driven.
One accessible avenue is a balanced auto to ample the abandoned of the Rapide which bows out of assembly after this decade already the aftermost of the electric RapidE sedans are built. For the additional Lagonda sedan, Aston Martin could advance article like the limited-production Lagonda Taraf apparent in 2014. There are additionally rumors that it ability be a high-riding agent forth the curve of 2009’s Lagonda concept.
One affair is certain. The new Lagonda models will use the belvedere Aston Martin is developing for its DBX SUV which enters assembly in 2019. It agency that one or both Lagondas could be offered with electric ability back an electric advantage has been accepted for the DBX.
Stay acquainted for an update.
Aston Martin Electric – Aston Martin Electric
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