The Head Of The Charles Regatta will acceptable 30 new sponsors in 2017. In total, the cardinal of sponsors for the 53rd Head Of The Charles Regatta has developed 10 percent from 2016 with about 100 ally active on for this year’s race.
BNY Mellon, a all-around baton in advance administration and advance services, allotment to serve as presenting sponsor of the HOCR for the fifth after year. This includes presenting the BNY Mellon Championship Cups to the acceptable competitors in the Regatta’s Men’s and Women’s Championship Eights.
“The Head Of The Charles Regatta is a admired New England attitude and amid the best celebrated apple canoeing events,” said Mitchell Harris, CEO of BNY Mellon Advance Management. “BNY Mellon is appreciative to abutment HOCR and abide our charge to rowing. We’re attractive advanced to a abundant weekend and presenting the BNY Mellon Championship Cups to the top finishing men’s and women’s bookish teams.”
Delta Airlines will serve as the Presenting sponsor of the Regatta’s Reunion Village venue, a controlled admission asylum at the amid point of the chase alms food, beverages and one of the best angle credibility forth the racecourse. Delta will additionally accept a able attendance at Weld Bend, on the Cambridge banks of the river, area it will activity Regatta assemblage giveaways and bold activations announcement Delta.
Aston Martin will accompany the HOCR for the aboriginal time this year as a arch sponsor. The absolute British affluence sports car aggregation will accept a affectation covering with cartage positioned on the banks of the Charles River beside Attager Row, alfresco the BNY Mellon accommodation tent.
New Balance allotment for its fourth year as the Official Athletic Footwear and Athletic Accoutrement Sponsor of HOCR and will afresh actualize a custom shoe advised alone for the Regatta. The Brighton-based aggregation will accept a retail covering at the Regatta beside Attager Row area the HOCR custom shoe and added HOCR accoutrement will be available. New Balance will additionally host “Evening by the Charles! Party Together and Pull Together,” which is a association fundraiser to account the West End House Boys and Girls Club on Saturday, October 21 at 6:30 p.m. The accident will accommodate an befalling to accommodated aristocratic all-embracing athletes, as able-bodied as a bashful bargain featuring items from HOCR sponsors. Tickets are on auction now at Eventbrite.com.
Brooks Brothers will already afresh acknowledgment for a seventh after year as the Official Exceptional Accoutrement Sponsor of HOCR and will abide to accouterments the added than 2,000 accident volunteers with a exceptional allotment of outerwear. Brooks Brothers will use two retail shops to advertise articles at HOCR, at Attager Row: Canoeing & Fitness Expo and the Weld Exhibition.
“This year promises to be one of the best agitative regattas to date with a acreage of aristocratic rowers from abounding of the top universities and clubs,” said Fred Schoch, the Executive Director of the HOCR. “It is absurd to do an accident of the consequence of the Head Of The Charles Regatta every year after the abutment of amazing partners. We’re captivated to allotment our abatement attitude with our new and abiding partners.”
The Head Of The Charles Regatta will be chargeless and accessible to the public. In accession to canoeing activity on the arduous three-mile advance – alpha at Boston University’s DeWolfe Boathouse and finishing at Artesani Park in Brighton – the Regatta offers a cardinal of family-friendly activities. These accommodate the Canoeing and Fitness Expo; aliment vendors confined delicacies from all over the world; and Reunion Village – the half-way point of the chase alms clubs, schools, alumni groups, parents, boosters and added opportunities to bolt up with accompany in a fun and airy environment.
For added advice on the Head Of The Charles Regatta, amuse appointment www.hocr.org, chase HOCR’s official Facebook and Twitter pages, as able-bodied as the official 2017 regatta hashtag #HOCR53.
About the Head Of The Charles RegattaPreparing for the 53rd race, the Head Of The Charles Regatta, one of the world’s capital canoeing competitions, attracts added than 11,000 rowers and tens of bags of assemblage to the banks of the Charles River. Racing takes abode on Saturday, October 21 and Sunday, October 22, amid the hours of 7:45 AM and 5:00 PM. The Regatta attracts youth, collegiate, masters, para-rowing, international, apple best and Olympic athletes aggressive in added than 60 events. Chase HOCR on Facebook, Instagram and Twitter.
Media Contact:Elevate CommunicationsKevin Flight, [email protected]
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