Car Market 2018: Black December!

This new misstep, which has already started to decline after three months (- 13% in September, – 2% in October, – 5% in November), brings the increase of the vintage 2018 to 3.4%, A good result in itself: With around 2.170 million new vehicles sold, the fifth year in a row is after the low of 2013 (1.8 million). However, the French market moved at a different pace until the summer (+ 6.3% at the end of July), suggesting a final harvest beyond 2.2 million sales. And if it keeps going up, it makes a leap: the increase was 4.7% in 2017.


Control context, social context

This sudden slowdown was announced. The madness of August (+ 40%), caused by massive sales to retailers without end customers, caused an influx of zero opportunities. And the fiscal environment, which does not favor cars, has given potential buyers some cause for concern. Added to this was the Yellow West uprising, which slowed trade at the end of the year, especially the auto business, as concessions often lie in the outskirts of cities, where carousels were blocked on the weekends. The End.

December 2018 market figures and cumulated 2018

December 2018 (*)

Cumulated 2018 (**)

1

Renault

29,361 (- 21%)

404,282 (- 2.3%)

2

Peugeot

24,168 (- 7.1%)

386,641 (+ 6.3%)

3

Citroën

15,187 (+ 22%)

212,803 (+ 6.7%)

4

Dacia

9,219 (- 6.3%)

139,942 (+ 20%)

5

Volkswagen

12,525 (-7.4%)

139,745 (+ 1.1%)

6

Toyota

7,972 (+ 2.3%)

97,173 (+ 10%)

7

ford

5,573 (- 5.9%)

82,266 (- 1.4%)

8th

command

4,280 (+ 8.4%)

77,575 (+ 17%)

9

Opel

3,981 (- 11%)

70,756 (- 1.2%

10

Mercedes

7,304 (- 18%)

65,730 (-2.5%)

11

Nissan

2,570 (-55%)

59,557 (- 16%)

12

BMW

4,680 (-27%)

57,273 (-5.4%)

13

Audi

3,706 (-36%)

51,321 (- 21%)

14

Kia

3,037 (+ 3.9%)

42,298 (+ 14%)

15

Hyundai

2,508 (-15%)

35,522 (+ 21%)

16

Skoda

2,722 (+ 16%)

31,385 (+ 17%)

17

Seat

2,792 (+ 23%)

30,989 (+ 27%)

18

mini

2,669 (-1.6%)

27,201 (+ 3.5%)

19

Suzuki

1,799 (-15%)

27,191 (+ 9.2%)

20

DS

1,575 (-11%)

23,878 (+ 13%)

Market France

155,024 (- 11%)

2,163,115 (+ 3.4%)

(*) after 19 working days from 20 (**) after 251 days from 252

In detail Renault suffered especially in December (-21%) and should end the year at -2.3%. But his subsidiary Dacia Uptrend: weak decline in December (-6%), up 20% over the year. Peugeot (- 7% in December, + 6.3% in 2018) and Citroën (+ 22% in December, + 6.7% in 2018) have made a nice harvest this year. On the other hand, the increase in the penalty rate reduced the momentum of the high-end brands: – 2.5% for Mercedes, – 5.4% for BMW and – 21% for Audi.

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